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The Science of Search Engine Optimization (SEO)
Search engine marketing used to be easy; just adjust your meta tags, submit your
site to a few search engines and presto! You're in the top ten.
Boy, do we miss the old days! Nowadays, search engine marketing is a confusing
array of optimization, keyword research, marketing trends, competitive analysis,
and carefully tracked Pay Per Click ad programs that can suck your marketing
budget (and if you're not careful, your rent) right out of your wallet.
So what's a business owner to do? Most just focus on the old marketing and
sales techniques; cold calling, hiring salesmen, mailings, news ads, etc. Meanwhile,
the competition is hard at work stealing leads 24-7 by being in the top rankings
of the search engines, where people actually are looking for your services.
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What proper SEO will do for your site
- and your business
 Search Engine Optimization (SEO) is the science of
search as it relates to marketing on the Internet. It is still the first and
foremost step to great search engine marketing. Once your site is properly
optimized for the search engines and directories, it is easier for them to index
your web site, know what category to put you in, and most of all, judge what
position you should be for the keywords embedded in your web site. Our system
of SEO is based upon a careful balance of key elements:
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Know our client: Trig Enterprises doesn't have customers, we have
clients. To properly design and SEO your website, we need to know about you,
your business and your vision. We perform unparalleled research into your
type of business; learn your competition; listen to you describe your business;
and put this information to use on the web.
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Choose the right keywords: Trig Enterprises utilizes some of the
best tools on the Internet to find the hottest keywords that pertain to your
business. This 'base' of 20 top keywords help to shape your content and description
of your site and improve the read-ability of your web site for both the search
engine and your target market. Example - this page's keywords are: search engine
marketing, internet marketing, seo, internet marketing strategy, internet marketing
online, seo company, internet marketing services, internet marketing tool,
seo services, seo firm, search engine marketing firm, internet marketing, seo
consultant.
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Copyedit: Just like a newspaper, search engines like to see headlines,
articles, paragraph structure and footnote. Like an eighth grade english teacher,
they go through your website with a red marker, taking off points for every
error on your site, including grammar, spelling, structure and flow. Luckily,
we aced eighth grade english!
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Other tricks we've learned in the last 10 years: From image 'alt'
tags to a proper links system, our experts go through a checklist
of factors to your website for SEO. All of this has the effect of not only
bringing your site to the top of the search engines, it also improves the website's
look and feel; provides more relevant information to the prospect; makes you
look more professional; and ultimately, increases sales and improves customer
relations - for years to come.
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